“In the US, despite the deep trouble print titles have found themselves in, newspapers and magazines have put resources behind multimedia and they’re building large online audiences with them.
With one such project, Bill Frakes revealed, his photos were seen in print by eight million people, while his multimedia show from the same event was watched by 50 million visitors to Sports Illustrated’s website. What’s more, the multimedia resulted in more print sales, proving that online and print can complement each other to mutual benefit…
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